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#SELLOUT

Brand Identity, Digital Design

Dismantling the traditional gallery opening or art unveiling, #SELLOUT redefines the artist showcase with open access and refreshments for the public free of charge.

#SELLOUT has held over 20 shows that have included hundreds of featured works of art. Participating artists received 100% of their sales, with no gallery percentage taken away from their earnings. A 200 page book was designed to capture the full #SELLOUT experience for people to experience the show's essence permanently.