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Piecing it all together

Syd & Pia

Brand Identity, Advertising, Digital Design

Syd and Pia NYC began with Fernanda Medina's devout love for accessory design and the overwhelming request from friends and family for custom made pieces.

Fernanda’s inspiration hails from her home town Brooklyn, NY and her fabulous daughters Sydney and Saffia -which was how her company name was born. Syd and Pia NYC has been sold at Flock Gift, in Austin, TX, and featured in several publications, including Vogue IT, Elle Vietnam, Raine Magazine, El Diario NY, WOR Radio 710 AM, and Joan Hamburg’s Bridal Show. Her custom made pieces have a natural raw metal aesthetic, with a timeless New York edge.